Email Marketing continues to be an essential component of any marketing campaign. You, therefore, need the right software to help you reap its full benefits. Activecampaign is that software that will help you with a host of functionalities such as CRM and integrated marketing. You can read our full review here, but we will also provide a synopsis below.

Target
 Activecampaign is an excellent tool for small to midsize businesses. It will help with building an email list and the creation of professional emails. You also get to track customer behavior, campaign management, and can easily measure the outcome of your marketing efforts.

Use of Automation
The processes utilize automation, thus ensuring efficiency in your workflow. You get the autoresponder functionality, and can also automate list management and contacts. The Write message feature will also allow you to send very targeted messages to your website visitors.

Pricing
 You get a range of pricing depending on the number of subscribers. If you have 500 subscribers, it will cost you $15 per month. You also have the option of 1000 and 2500 subscribers at $29 and $49 per month, respectively. The most advanced plan is for 5000 subscribers at $89 per month.

Outstanding Features
 The platform is easy to use, although, at first glance, the dashboard may seem a little bit intimidating. However, once you get the hang of it, you will realize how easy it is to use. You get to generate reports for all aspects such as page visits, geo-tracking, click maps, among others. If you take advantage of the higher plan, you can track purchases on different platforms such as Shopify, Woocommerce, and Bigcommerce. If you are using different software for your email marketing, you can easily migrate on to the platform with their free account migration feature.

What You May Not Like

 Activecampaign is a fantastic email marketing automation software, and you can achieve a lot with it. Initially, you may find it a bit challenging to work with due to some of its advanced features. You also need to spend some time setting up, monitoring, and optimizing your campaigns.

 If you are starting your business, your emailing needs may be basic, and you may want to explore other free options. There is no free plan, and you do not want to tie up your resources in a tool that you may not need at that particular time. You do get a 14-day trial period, but for some people, it may not be enough time to know how well they can utilize Activecampaign.

Final Thoughts